![\"Smartphone](\"https:\/\/szukdzugaodusagltwla.supabase.co\/storage\/v1\/object\/public\/marketing-media\/f71482aa-ece0-4f48-be89-4a95e0933103\/39dbfffa-1c40-4c96-9eac-4c2d6cf8b3ab\/image\/1790436436565.png\")
<\/p>\n<\/p>\n
Most advice about Amazon Sponsored Brands video starts with the creative: shoot better footage, add captions, show the product early. That advice isn’t wrong. But it skips the more useful question, which is what happens mechanically when a shopper meets your ad<\/strong>.<\/p>\n Amazon’s own ad specs spell it out. The video plays automatically once 50% of its pixels are on screen. It always starts with no sound. A mute toggle sits in the lower-right corner, and the shopper has to tap it to hear anything. The primary product image and detail-page information are pulled in automatically next to the video. And all of this happens in search results or on a detail page, while the shopper is scrolling toward something else.<\/p>\n So a Sponsored Brands video (SBV) isn’t a TV spot and it isn’t a TikTok. It’s a silent, autoplaying thumbnail that has to earn a glance, then a pause, then a click, all without sound and all inside a shopping interface. Brands that treat it as “our brand video, cut down” usually see poor results and decide the format doesn’t work for them.<\/p>\n This guide works from that angle. Rather than another list of general Amazon PPC tips, it covers how the SBV unit is built, how each part changes what your creative has to do, how to read the video-specific metrics Amazon reports, and how to tell whether a weak campaign has a hook problem, a story problem, a targeting problem, or an offer problem.<\/p>\n A note on sources: the specs, placements, and case-study figures below come from Amazon Ads’ published documentation. Where the guidance is based on operator practice instead of published data, it’s labeled that way. We haven’t made up benchmarks, because category-wide SBV averages vary too much to be useful and are often quoted without a source.<\/p>\n Amazon’s ad specifications split the Sponsored Brands video unit into six labeled parts. Each one affects how you should build the creative, so it’s worth going through them one at a time.<\/p>\n Amazon pulls in the primary product image and related detail-page information on its own. You can’t edit this inside the ad. Your main image, title, star rating, and price show up in the same unit as your video.<\/p>\n What this means:<\/strong> part of your SBV’s performance comes from your listing. If the main image is weak, the rating is low, or the price looks out of line with neighboring results, a great video won’t fix it. Check the listing before you blame the creative.<\/p>\n Playback starts once half the video’s pixels are visible. On mobile, that often means the video begins while the shopper’s thumb is still moving. The opening frames get seen at scrolling speed.<\/p>\n What this means:<\/strong> the first frame needs to make sense without motion or sound. Think of it as a second main image that happens to move.<\/p>\n Every video starts silent. If your file has no audio track, the toggle isn’t shown. Amazon also tells advertisers to keep text and important visuals out of the lower-right corner, because the toggle covers that area.<\/p>\n What this means:<\/strong> sound is a bonus for the few shoppers who tap to unmute. The video has to work completely without it.<\/p>\n Amazon says a clear, easy-to-read logo “makes a lasting impression.” The logo sits in the ad frame, outside the video itself.<\/p>\n What this means:<\/strong> because the frame already shows your logo, the video doesn’t need to open on it. Amazon’s creative guidance says the same thing: wait until later in the video to show your brand name and logo.<\/p>\n This is custom copy that states your brand’s value. It’s the one piece of written messaging that doesn’t depend on the viewer watching.<\/p>\n What this means:<\/strong> the headline and the video should say different things. If the video shows the product in use, the headline can carry the proof point or the differentiator the video can’t show.<\/p>\n The CTA tells shoppers a click will take them to your Brand Store or detail page. Where it goes depends on which campaign type you picked, covered in the next section.<\/p>\n Put together, the six parts tell you the SBV is a composite<\/em> ad. The video is one piece of it. The listing data, headline, logo, and CTA carry the rest. Good SBV creative doesn’t try to cover everything, because the frame around it already handles a lot.<\/p>\n Amazon’s specs describe two ways to run Sponsored Brands video. They look alike in the console, but they’re built for different goals, and that should change the video you make.<\/p>\n Amazon says this type is “best for connecting shoppers with your product.” It runs in shopping results and on detail pages, and a click goes to one product.<\/p>\n The video’s job here is narrow: make one product look like the obvious pick for the search the shopper just ran. It’s a conversion ad, and the creative should read like a quick product demo.<\/p>\n Amazon positions this type as a way to “increase brand equity and build lasting value” by sending shoppers from search results to your Brand Store. The specs say these campaigns can show above and below the fold in search results.<\/p>\n Here the video can cover more ground. It can introduce a product line, show a brand promise, or give shoppers a reason to browse instead of buying one item right away. Your Store has to hold up, though. A thin Store with three products and no clear layout will waste the click.<\/p>\n A common mistake is making one video and running it in both campaign types. What you get is usually too broad to convert on a product page and too narrow to build interest in a Store. If budget limits you to one video, pick the destination that fits your main goal for the quarter and build for that.<\/p>\n Every SBV starts muted, so a video that needs sound will fail with most viewers. That sounds obvious, but a lot of Amazon video still leans on voiceover to explain the product.<\/p>\n A simple check: pause your video at any point and look at the frame alone. Can a shopper tell what the product is and why it matters? If the frame only makes sense with narration, it will lose most viewers.<\/p>\n Run this on the first frame, the 2-second mark, the halfway point, and the last frame. Those are the moments most likely to be seen by a scrolling shopper, a shopper who has paused, and a shopper who stayed to the end.<\/p>\n Swap narration for short text overlays. A few rules that hold up across categories:<\/p>\n Amazon’s acceptance criteria say videos must match the marketplace language. English locales need English on-screen text or voiceover, and the Italian marketplace needs Italian, for example. If you sell in several marketplaces, Amazon recommends subtitles or separate versions for each one.<\/p>\n For silent-first creative this is actually easier. Swapping text overlays is cheaper than re-recording voiceover, so a text-led video costs less to localize.<\/p>\n Sound isn’t worthless. Some shoppers will unmute, and Amazon reports that as a metric (covered in section 6). For those viewers, audio can add to the experience: a satisfying product sound, music that fits the brand, a short voice line that repeats the text. Just don’t put the message only in the audio.<\/p>\n Amazon’s first creative guideline for SBV is to “make a great first impression” by showing “your product or something interesting within the first few seconds.” Since playback starts at 50% visibility, often mid-scroll, those seconds decide whether anything else gets watched.<\/p>\n These patterns come from operator practice, not published Amazon data, but they fit the unit’s mechanics:<\/p>\n Amazon allows 6 to 45 seconds and “highly recommends” 20 seconds or less. Within that, one workable structure is:<\/p>\n Amazon’s guidance describes the video’s goal as creating “a sense of excitement and curiosity” that sends viewers to the product or Store page. It isn’t meant to cover every detail. The listing handles the details, and the video’s job is to get the click.<\/p>\n Short videos often get watched more than once while a shopper reads nearby results. If your last frame cuts cleanly back into your first, a repeat view feels smooth instead of jarring. It’s a small detail, but it can help with how the ad comes across.<\/p>\n Rejected creative is one of the most common reasons SBV launches slip. Most rejections come from a short list of spec and policy issues that are easy to catch ahead of time.<\/p>\n According to Amazon Ads’ Sponsored Brands video spec page:<\/p>\n Plenty of brands now shoot mostly for vertical feeds. SBV only accepts 16:9, and Amazon’s guidelines say to avoid letterboxing or pillarboxing, meaning horizontal or vertical black, colored, or blurred bars.<\/p>\n So you can’t drop a 9:16 video onto a blurred 16:9 background. If your content pipeline is built for vertical, plan horizontal framing at the shoot, or frame vertical shots wide enough to crop to 16:9 without losing the product.<\/p>\n Amazon warns against putting text or important information in the lower-right corner and provides a safe-area template. Teams that reuse YouTube or social video often have lower-third captions or disclaimers sitting right where the mute toggle goes. Re-lay text for SBV instead of reusing overlays as they are.<\/p>\n As noted in section 3, on-screen text or voiceover has to match the marketplace language. A US brand expanding into Germany can’t reuse its English video in the German marketplace. Build a text-swap workflow early if you’re running more than one locale.<\/p>\n Amazon requires SBV content to meet its creative acceptance policies for sponsored ads. It must suit a general audience and follow applicable laws and regulations. Amazon suggests reviewing the Amazon Ads Policies page before launch. In practice, unsupported claims, comparison claims that name competitors, and anything that looks like a pricing promise are common reasons creative gets sent back for revisions. Read the policies closely for your category.<\/p>\n Sponsored Products reporting mostly comes down to impressions, clicks, spend, and sales. Sponsored Brands video reporting adds a layer of video engagement metrics, and this is where most diagnosis happens. Teams that only look at ROAS on SBV are missing the data that explains why<\/em> a campaign works or doesn’t.<\/p>\n Sponsored Brands reporting in the Amazon Ads console and API includes video-specific fields such as:<\/p>\n Exact metric names and definitions can differ between console reports, API versions, and third-party tools, so check definitions in your own reporting view before comparing numbers across sources.<\/p>\n These metrics are useful because each one lines up with a different part of the ad:<\/p>\n You’ll find SBV benchmark numbers online, but they’re rarely sourced and they vary a lot by category, price point, and targeting mix. A 5-second view rate that’s strong for a commodity household item could be weak for a hobby product with an engaged audience. Your own history is a better baseline. Compare each new creative against your previous creative on the same targets.<\/p>\n When an SBV campaign underperforms, the reflex is to lower bids or pause it. A better approach is to find which stage of the funnel is breaking and fix that stage. Here’s a practical matrix based on the metrics above.<\/p>\n Diagnosis:<\/strong> hook problem. Shoppers are scrolling past before the video registers.<\/p>\n Fixes:<\/strong> rebuild the first two seconds. Put the product in motion in frame one, raise contrast, remove any logo intro, and run the screenshot test on the first frame. Keep the rest of the video the same so you can isolate the change.<\/p>\n Diagnosis:<\/strong> story problem. The hook works but the middle doesn’t hold.<\/p>\n Fixes:<\/strong> shorten the video. If it’s over 20 seconds, cut it down toward Amazon’s recommended length. Remove repeated shots, tighten the text cards, and move your strongest proof point earlier.<\/p>\n Diagnosis:<\/strong> relevance or framing problem. People watch, but the ad doesn’t feel like an answer to what they searched.<\/p>\n Fixes:<\/strong> check the search term report. Are you showing up for queries where the product isn’t a strong fit? Rewrite the headline so it carries information the video doesn’t. Check that the main image and price in the product-detail area hold up against nearby results.<\/p>\n Diagnosis:<\/strong> post-click problem. The ad did its job and the landing experience didn’t.<\/p>\n Fixes:<\/strong> for Product Detail Page campaigns, review the listing: images, A+ content, reviews, price, availability. For Brand Store campaigns, check whether the Store page matches what the video promised. A mismatch between the ad and the landing page is a common cause.<\/p>\n Diagnosis:<\/strong> the campaign mostly harvests existing demand. It may be showing mainly on branded searches where shoppers were going to find you anyway.<\/p>\n Fixes:<\/strong> split branded and non-branded targeting into separate campaigns so you can see each one clearly. Move budget toward category and competitor-adjacent targets if acquiring new customers is the goal.<\/p>\n Diagnosis:<\/strong> placement problem. The ad is serving where it often isn’t seen.<\/p>\n Fixes:<\/strong> review placement-level performance and adjust bids toward placements with better visibility. For keywords that matter most to you, consider whether reserving top-of-search visibility makes sense (see the next section).<\/p>\n The matrix only works if you change one thing at a time. Swapping the hook, headline, and targeting all at once may fix the numbers, but you won’t know why. That means you can’t apply the lesson to the next campaign.<\/p>\n Creative gets most of the attention, but where the ad serves decides who sees it and in what frame of mind. Amazon’s Sponsored Brands materials list placements at the top of search results, in shopping results, on product detail pages, and at the top of the home page. They also note that ads can appear on desktop and mobile.<\/p>\n Amazon says Sponsored Brands video lets advertisers “target shoppers through keywords, categories, and products.” Each one puts your video in a different context:<\/p>\n One practical result: the video that works best on high-intent branded keywords often isn’t the one that works best on competitor product pages. If budget allows, run context-specific cuts. A “why us vs. them” cut for product targeting and a “here’s the solution” cut for generic keyword targeting usually beats one generic video on both.<\/p>\n Amazon notes that Sponsored Brands video ads “can also be displayed within detail pages.” Detail-page placements reach shoppers who are already looking at a specific product, often a competitor’s. That’s a different moment from search, where the shopper is still scanning options.<\/p>\n Report on these placements separately. Blended numbers can hide a situation where one placement does well and the other drags down the average.<\/p>\n Amazon Ads now publishes a guide to Sponsored Brands reserve share of voice<\/strong>, which it describes as a way to “secure top-of-search visibility and strengthen your brand presence.” For brands defending important category keywords, or running a launch where top-of-search presence matters for a set period, this gives more predictability than an open auction.<\/p>\n Look at the terms and pricing in your own account before committing. It suits situations where visibility itself is the goal, such as launches, seasonal peaks, or defending a category term, more than always-on performance campaigns.<\/p>\n As covered in the diagnostic matrix, mixing branded and non-branded targeting in one campaign muddies the results. Branded terms usually convert at high rates and bring in few new customers. Non-branded terms do the reverse. Keeping them apart lets you judge each on the right metrics.<\/p>\n SBV creative testing often turns into “we tried three videos and one did better.” Without structure, that result doesn’t teach you anything you can use next time. Here’s a framework built around the unit’s mechanics and the metrics above.<\/p>\n Each test should target a specific part of the funnel:<\/p>\n Run variants against the same keywords or product targets, at the same bids, over the same dates. Otherwise differences in results may come from auction conditions, not the creative. Some teams duplicate a campaign and change only the creative. Others use Amazon’s built-in experiment tools where available. Either way, keep the conditions matched.<\/p>\n Low-volume campaigns can swing a lot day to day. Set a minimum impression or click threshold before calling a winner, and don’t stop tests early because of a promising first few days. The right threshold depends on your traffic, so the discipline matters more than any specific number.<\/p>\n “Video B won” isn’t useful for the next campaign. “Opening on the result instead of the problem raised 5-second views on non-branded terms” is. Keep a simple log of each test: hypothesis, variable, primary metric, result, and the general principle you took from it.<\/p>\n Shoppers on high-volume keywords may see the same video many times. Watch for a gradual decline in 5-second view rate and click-through rate on stable targeting. That usually means creative fatigue. Keep a pipeline of new hooks ready so you’re not scrambling when performance slips.<\/p>\n Not every brand has a video studio. Some practical options:<\/p>\n Amazon’s guidance also says “a polished, high-quality, professionally-produced video is an effective way to convey the quality of your product and instill trust in your brand.” Test cheap variants to learn what works, then spend on higher production value for the proven concept.<\/p>\n Amazon Ads publishes Sponsored Brands case studies on its product page. They’re worth reading for the patterns, as long as you keep in mind that they’re selected examples from the platform itself.<\/p>\n According to Amazon Ads, HP combined Sponsored Brands video with Sponsored Brands, Sponsored Products, and display ads to grow its reach globally. The reported results: impressions up 224% year over year<\/strong> across all product categories, and clicks up 142% year over year<\/strong>, including a 42% increase in clicks for Sponsored Brands video placements<\/strong>.<\/p>\n The lesson:<\/strong> HP didn’t run SBV alone. Video was one layer in a full-funnel mix. SBV often works best when Sponsored Products covers high-intent searches and video adds visibility and engagement on top. Don’t judge SBV as if it has to carry the whole account.<\/p>\n Amazon Ads reports that Loftie, a small business, worked with Amazon Ads on a sponsored ads campaign in 2022 to build awareness for its sleep products. The published figures: ROAS of $5.66<\/strong> and ACOS of 17.68%<\/strong>.<\/p>\n The lesson:<\/strong> brand-focused sponsored ads aren’t only for large advertisers. A small brand with a clear mission and a focused product line can use them efficiently. The case study covers the broader sponsored ads campaign, though, so don’t treat those numbers as SBV-only benchmarks.<\/p>\n Amazon also highlights NF Imports, a brand in Japan that started sponsored ads in 2015 and used Sponsored Brands to grow. Amazon reports that about 80% of sales came from new customers<\/strong> between March 2018 and December 2022, with 30% sales growth<\/strong> between December 2019 and November 2022.<\/p>\n The lesson:<\/strong> the new-customer figure shows why new-to-brand metrics matter when judging Sponsored Brands. If you only look at ROAS, you miss the acquisition value.<\/p>\n Platform case studies are useful for patterns and bad for benchmarks. They’re chosen because they turned out well, they often combine several ad types, and they rarely include the starting point you’d need for a fair comparison. Use them to shape hypotheses, then test those hypotheses in your own account.<\/p>\n Sponsored Brands video doesn’t run on its own. How it interacts with your other campaigns affects both its measured results and its real contribution.<\/p>\n On a single search results page, a shopper might see your SBV, your Sponsored Products ad, and your organic listing. That can reinforce your presence, or it can mean several campaigns paying for the same click. Look at search term overlap between SBV and Sponsored Products campaigns. For terms where you already rank well organically and own the Sponsored Products slot, ask what the SBV is adding.<\/p>\n For terms where you’re not yet visible, SBV can do more. The video format stands out from static results and can bring in shoppers who wouldn’t have scrolled to your listing.<\/p>\n Amazon’s product page says Sponsored Brands, “paired with Brand Stores,” supports discovery, consideration, and long-term engagement. If you run Brand Store campaigns, the Store becomes part of your ad’s performance. Treat Store updates like landing-page work: match pages to the videos that send traffic to them, keep navigation simple, and put your best sellers where people see them first.<\/p>\n Sponsored Brands reporting attributes sales within Amazon’s attribution window. Some of those sales would have happened anyway, especially on branded terms. Other SBV value, like a shopper who watches the video, doesn’t click, and buys a week later through a branded search, may not show up clearly at the campaign level. That’s another reason to track new-to-brand metrics and branded search trends alongside ROAS.<\/p>\n A reasonable order for brands new to the format:<\/p>\n If you already run Sponsored Brands video and the results are disappointing, here’s a structured month to find and fix the problem, built from the framework above.<\/p>\n Sponsored Brands video underperforms when teams treat it as a regular video ad that happens to run on Amazon. Amazon’s own specs describe something more specific: a silent, autoplaying clip that starts at 50% visibility, sits in a frame that already shows your product details, logo, headline, and CTA, and competes for attention while shoppers scroll.<\/p>\n Once you design for that, most of the right choices follow:<\/p>\n The brands that get the most from Sponsored Brands video in 2026 won’t necessarily be the ones with the biggest production budgets. They’ll be the ones that understand how the unit plays and build every frame for that.<\/p>\n","protected":false},"excerpt":{"rendered":" Sponsored Brands video autoplays muted and competes mid-scroll. Here’s how to build creative, read the video funnel, and fix SBV campaigns that fall flat.<\/p>\n","protected":false},"author":1,"featured_media":372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[56,57,392,54,77],"class_list":["post-373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-amazon-advertising","tag-amazon-ppc","tag-amazon-sellers","tag-sponsored-brands-video","tag-video-ads"],"_links":{"self":[{"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/posts\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/comments?post=373"}],"version-history":[{"count":0,"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/posts\/373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/media\/372"}],"wp:attachment":[{"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/categories?post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.algofuse.ai\/blog\/wp-json\/wp\/v2\/tags?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. The Anatomy of the Unit: Six Parts, Six Jobs<\/h2>\n
![\"Annotated](\"https:\/\/szukdzugaodusagltwla.supabase.co\/storage\/v1\/object\/public\/marketing-media\/f71482aa-ece0-4f48-be89-4a95e0933103\/39dbfffa-1c40-4c96-9eac-4c2d6cf8b3ab\/image\/1790436511456.png\")
<\/p>\nA. Product details (automatic)<\/h3>\n
B. The video (autoplays at 50% visibility)<\/h3>\n
C. The mute toggle (lower right, sound off by default)<\/h3>\n
D. Custom brand logo<\/h3>\n
E. Headline text<\/h3>\n
F. Call to action<\/h3>\n
The takeaway from the anatomy<\/h3>\n
2. Pick the Destination Before You Shoot Anything<\/h2>\n
![\"Split](\"https:\/\/szukdzugaodusagltwla.supabase.co\/storage\/v1\/object\/public\/marketing-media\/f71482aa-ece0-4f48-be89-4a95e0933103\/39dbfffa-1c40-4c96-9eac-4c2d6cf8b3ab\/image\/1790436571111.png\")
<\/p>\nProduct Detail Page campaigns<\/h3>\n
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Brand Store campaigns<\/h3>\n
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Why teams mix them up<\/h3>\n
A simple way to decide<\/h3>\n
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3. Design for Silence First<\/h2>\n
The “screenshot test”<\/h3>\n
On-screen text does the work of voiceover<\/h3>\n
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Use the marketplace’s language<\/h3>\n
Where sound still matters<\/h3>\n
4. The Opening Seconds: Show the Product Doing Something<\/h2>\n
![\"Storyboard](\"https:\/\/szukdzugaodusagltwla.supabase.co\/storage\/v1\/object\/public\/marketing-media\/f71482aa-ece0-4f48-be89-4a95e0933103\/39dbfffa-1c40-4c96-9eac-4c2d6cf8b3ab\/image\/1790436646717.png\")
<\/p>\nOpenings that tend to work<\/h3>\n
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Openings that tend to fail<\/h3>\n
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A structure for the full video<\/h3>\n
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Loop awareness<\/h3>\n
5. Specs and Rejection Traps That Delay Launches<\/h2>\n
![\"Technical](\"https:\/\/szukdzugaodusagltwla.supabase.co\/storage\/v1\/object\/public\/marketing-media\/f71482aa-ece0-4f48-be89-4a95e0933103\/39dbfffa-1c40-4c96-9eac-4c2d6cf8b3ab\/image\/1790436788309.png\")
<\/p>\nThe published technical specs<\/h3>\n
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The 16:9 trap for vertical-first teams<\/h3>\n
The safe-area trap<\/h3>\n
The language trap<\/h3>\n
The policy trap<\/h3>\n
A pre-upload checklist<\/h3>\n
\n
6. Reading the Video Funnel: The Metrics That Separate SBV From Search Ads<\/h2>\n
![\"Funnel](\"https:\/\/szukdzugaodusagltwla.supabase.co\/storage\/v1\/object\/public\/marketing-media\/f71482aa-ece0-4f48-be89-4a95e0933103\/39dbfffa-1c40-4c96-9eac-4c2d6cf8b3ab\/image\/1790436722007.png\")
<\/p>\nThe video metrics available<\/h3>\n
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Map each metric to a part of the creative<\/h3>\n
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Why not to benchmark against “industry averages”<\/h3>\n
7. The Diagnostic Matrix: Is It the Hook, the Story, the Target, or the Offer?<\/h2>\n
Pattern 1: Low 5-second view rate, everything else unremarkable<\/h3>\n
Pattern 2: Healthy 5-second views, steep drop before midpoint<\/h3>\n
Pattern 3: Good view metrics, low click-through rate<\/h3>\n
Pattern 4: Strong clicks, weak conversion<\/h3>\n
Pattern 5: Solid ROAS, very low new-to-brand share<\/h3>\n
Pattern 6: Low viewable impressions relative to total impressions<\/h3>\n
Change one variable at a time<\/h3>\n
8. Targeting and Placement: Where the Video Actually Shows Up<\/h2>\n
Three targeting approaches<\/h3>\n
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Match creative to context<\/h3>\n
Search placements vs. detail-page placements<\/h3>\n
Reserve share of voice<\/h3>\n
Branded vs. non-branded separation<\/h3>\n
9. A Creative Testing Framework That Produces Usable Answers<\/h2>\n
Step 1: Pick one variable tied to one metric<\/h3>\n
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Step 2: Control the targeting<\/h3>\n
Step 3: Wait for enough data<\/h3>\n
Step 4: Write down the lesson, not just the winner<\/h3>\n
Step 5: Refresh before fatigue shows up<\/h3>\n
Low-budget creative production<\/h3>\n
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10. What Amazon’s Own Case Studies Show and Don’t Show<\/h2>\n
HP: reach across a large catalog<\/h3>\n
Loftie: small business efficiency<\/h3>\n
NF Imports: new customers<\/h3>\n
How to read vendor case studies<\/h3>\n
11. Fitting SBV Into the Rest of Your Amazon Ad Mix<\/h2>\n
SBV and Sponsored Products<\/h3>\n
SBV and the Brand Store<\/h3>\n
SBV and attribution<\/h3>\n
Budget sequencing<\/h3>\n
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12. A 30-Day Plan for Fixing an Underperforming SBV Program<\/h2>\n
Week 1: Audit<\/h3>\n
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Week 2: Diagnose and prioritize<\/h3>\n
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Week 3: Produce and launch tests<\/h3>\n
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Week 4: Read, record, and plan the next cycle<\/h3>\n
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Conclusion: Build for How the Unit Plays<\/h2>\n
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