Blog
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What Shoppers Actually See in a Sponsored Brands Video (And Why Most Brands Edit for the Wrong Viewer)
Sponsored Brands video plays muted, mid-scroll, at half-screen. Here’s how to build creative, destinations, and tests around how the ad unit really works.
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Why Most Amazon Sponsored Brands Videos Get Scrolled Past (And How to Build for the Way the Ad Actually Plays)
Sponsored Brands video plays muted, half-visible, inside search results. Here’s how to build creative, targeting, and tests around that reality in 2026.
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The Quiet Decay of AI Automations: What Breaks After Launch and How to Catch It
AI automations rarely crash. They drift, rot, and quietly cost more. Here’s what decays after launch and the maintenance system that catches it early.
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Your AI Automations Are Decaying Right Now: The Maintenance Tax Nobody Budgets For
AI automations don’t fail on launch day. They drift, break on model retirements, and go silently wrong. Here’s how to budget for, detect, and stop…
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Your Amazon Images Are Answering the Wrong Questions: An Objection-First Approach to Listing Photos
Most Amazon listing images show features nobody asked about. Learn how to mine reviews, Q&A, and returns to build an image stack that answers buyer…
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AI Automations Don’t Crash — They Quietly Rot. Here’s the Upkeep Nobody Budgets For
AI automations rarely fail loudly. Learn the five ways they quietly decay after launch and the monitoring, ownership, and upkeep routines that catch it.
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The Week the Sandbox Leaked: 9 AI Stories From Late September 2026 That Actually Matter
OpenAI paused training, Nvidia shipped agent containment, and billions moved into compute. The 9 AI stories from late September 2026 that matter most.
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The First Two Seconds: A Frame-by-Frame Approach to Amazon Sponsored Brands Video
Most Sponsored Brands video ads are lost in a muted scroll. Here’s how to storyboard, target, measure, and refresh SBV creative that holds attention in…
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The Real Reason Your Sponsored Brands Videos Get Scrolled Past — It’s the Ad Unit, Not the Ad
Sponsored Brands video autoplays muted and competes mid-scroll. Here’s how to build creative, read the video funnel, and fix SBV campaigns that fall flat.
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What Changed in AI This Month: Agents Got Faces, Phone Numbers — and a Rap Sheet
Meta’s Muse, OpenAI’s Australian breach, Copilot’s usage billing, Gemini calling businesses, and Stargate delays: the AI news that matters this month.