Blog
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From Prompt Whispering to Protocol Thinking: How MCP Is Rewiring the Way Teams Build AI
MCP is ending the era of prompt-only AI. Here’s what context engineering, tool protocols, and the shift to Model Context Protocol mean for your team…
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Why Your SBV Hook Is Losing the Search Shuffle Before the First Second Is Over
58% of Sponsored Brands spend is now SBV. Learn how to write, test, and rotate hooks that match search intent and stop the scroll before…
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Sponsored Brands Video + SP Video: One Unified Testing Playbook
Stop siloing your Amazon video formats. Build one unified testing playbook across Sponsored Brands Video and SP Video for faster creative learning and better ROAS.
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Why SBV’s Biggest Targeting Shift in 2026 Has Nothing to Do With Keywords
How Amazon’s SBV targeting shift toward broad match, category, and audience bid adjustments is changing campaign strategy in 2026 — and what to do about…
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When Policy Breaks in Real Time: How AI Newsrooms Are Rebuilding the Coverage Playbook From the Ground Up
How leading newsrooms use AI to cover policy shocks in real time — the monitoring stacks, triage workflows, and verification rules that actually hold up…
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The SBV Placement Shift: How to Rebuild Your Amazon Search Funnel From the Ground Up
Amazon’s SBV placement shift is rewriting SERP architecture. Here’s how to rebuild your search funnel with intent-tiered campaigns, smarter bidding, and video-first creative.
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Creative Iteration Sprints for SBV: A 7-Day Test Framework That Actually Scales
A complete 7-day creative sprint framework for Amazon Sponsored Brands Video—covering hypothesis testing, budget splits, quartile diagnostics, fatigue signals, and scaling winners.
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How Google’s AI Search Rewired the Newsroom: Traffic, Citations, and What Actually Works Now
Google’s AI search changes split newsroom traffic into three channels. Here’s the data on what’s declining, what’s surging, and which editorial decisions actually work now.
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What Rufus Actually Looks For in Your Images — And Why Most Sellers Are Optimizing the Wrong Things
Rufus users convert 3.5x better than regular Amazon shoppers. Here’s exactly what the AI looks for in your product images — and what most sellers…
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The Quiet Ship: How Operators Are Embedding AI Agents Into Client Ops Without Blowing Up the Relationship
How operators embed AI agents into client workflows without announcements, blowback, or broken ops — and the governance realities that make it stick.